How can you engage your customers and improve
your search traffic?
News will drive people to your site
And it will lead to more page views and more time
spent on your site
Ultimately it improves your conversion
News will drive people to your site
In September 2013, Google released their Hummingbird update. Not only was it one of their biggest changes ever but it also greatly increased the importance of fresh content. News is a great source of fresh content, so by having a news section on your site you increase how attractive your site looks to Google. In Australia, over 90% of searches are performed on Google, so if you get to the top of Google, then you get to the top of the web.
In addition to contributing to your rankings, a news section can also lead to your site showing up for more search terms. For example, if you run a dental practice then you might post a news article on the dangers of getting dentistry done overseas. Not only does this benefit your customers but a well-written article has a good chance of being ranked highly for that search term and generating more traffic for your site. In other words, a news section will help you to generate traffic from a broader range of keywords.
And it will lead to more page views and more time spent on your site
It’s one thing to get people to your site but it’s quite another to get them to stay there. The longer that visitors stay on your site the more pages they are reading and the more they are learning about your products and services. Your potential customers don’t know all of the things that you do to make your business great. A news section is a great way to educate your customers about your business and by breaking that education process into newsworthy pieces, you make that process more engaging.
Bring more visitors to your site with a news manager
Add news, simply and quickly
You can create a news page on your site and publish your first article in less than 5 minutes. First, you create a news feed and embed that on one of the pages in your site. You can configure the way that the newsfeed is shown on your site such as the number of articles that show on a page or whether just the headlines show or a headline and a short amount of content.
Once the newsfeed is set up, you’ll need to add news items to it, which again can be done relatively quickly. By clicking on the ‘Add News Item’ button a new pop-up window appears in which you can enter all of the details relevant to the article. The most important elements are the text and images that you want to appear in the body of the article. On top of that, you can specify the short description that will appear underneath the headline and also SEO information that will help your page be found and indexed by the search engines.
Finally, you can create categories for your news articles. For example, a restaurant could create categories such as ‘New Dishes’, ‘Events’ and ‘Specials’ and publish news articles under each of these different categories. These categories appear beside the news articles and make it easy for visitors to your website to find articles that they are interested in.
Ultimately it improves your conversion
By having a news section on your site, you can get more traffic and better engagement and that leads to more contacts from customers, which is one of the main reasons for a website in the first place.
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