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Your customers are better educated than ever before

Clients

The rise of the Internet has changed the way that we learn and discover. School students don’t turn to encyclopaedias to do their homework now. Instead, they search on Google. Similarly, your customers don’t go to the classifieds to find you. They search on Google and they come to you knowing a lot more about what you sell than they did in the past. On top of that, most businesses face much greater competition than they did in the past. Your customers are comparing you with other businesses across the country and in some cases with other businesses across the globe. You need to do more to demonstrate your credibility and value to your customers than ever before.

So getting customers in the digital age requires you to become an educator

Educate

Luckily for business, the Internet has also opened opportunities to educate your customers more fully about what you do and what makes it great. One of the best ways to do this is through a blog.

Many of the most popular sites on the Internet are blogs. Mostly they are written by people who are passionate about a particular topic and want to share that with the world. In recent years, the more progressive businesses have picked up on the trend of blogging, and are using blogs to educate their customers about their products and services.

Think about how long it took you to really become expert in your business and how much knowledge is really required to do it well. You know what separates your business from your competitors but your customers don’t. By adding a blog to your website, you can begin the process of educating your customers about what makes your product or service different.

A blog attracts a broader range of search traffic to your site

Attract Traffic

However, the advantages of having a blog are greater than just the benefit of educating customers. They can also attract what is called long-tail (semantic) traffic. Let’s say you run a dental practice and have a website to promote it. Of course, one of the most common ways that prospective patients would find your practice would be by typing in a search such as ‘Dentist Sydney’. These are known as short-tail keywords. They have a very high search volume and so the competition for them is very high. Also, they constitute a broad search. Some people will be searching for dental practices in the CBD but many people will want a location that is somewhere else in the very large city that is Sydney. It’s important that your website also attracts longer tail keywords. They will be more specific searches, say for particular dental procedures, so the search volume will be lower but the searches are more targeted and so the conversion is higher.

Google favours websites with fresh content

Fresh Content

Just like you’d only buy fruit and vegetables that are fresh, a website that hasn’t been updated in a long time isn’t as attractive to Google or to your customers. Most people intend to update their website regularly but don’t do it because they want to write perfect content for their website, which takes quite a lot of time and energy. The beauty of the blogging style of writing is that you don’t have to write it perfectly. You can write in your own voice and you don’t need to edit it heavily. In practice, this greatly reduces the barriers to updating content on your website and as result your website stays fresh.

The Blog makes updating your blog simple

Blog Management

Once you have written the content for your blog post, you can post it to your blog in just a few minutes. You have access to all of the most important functions in the Blog. One of these functions is the ability to add tags to the post. You can use these to show which topics your blog post relates to. For example, on our blog we post on a whole range of topics including SEO, Social Media and Web Design. By tagging our posts, visitors to our website are able to look through all of the articles that are related to their topic of interest.

You can also choose a publication schedule for your post such as setting the post to be published on a day in the future. This is useful if you have written a series of posts and want to space them out automatically or if you have a post that is time-sensitive such as a new product that you want to launch on a future date.

You’ll also want to add an image to your post as this will make your posts more visually appealing and a well-chosen image can really complement your written content. They also increase the click-through rates to your articles.

Your posts will be SEO-friendly

SEO

Earlier, we explained the importance of long-tail keywords for bringing traffic to your site. To do this well, you’ll need to specify some SEO details that make it easier for the search engines to find and index your blog posts. These include parameters such as the Meta title and description, link text and Google priority. (Don’t worry if you don’t understand what these mean. You’ll love the results that this feature generates for your website).

Comments are easy to moderate

Comments

As your blog becomes more popular, you’ll start to attract comments from your customers. You’ll also start to get some spam comments. These happen to all websites so they are nothing to worry about but you don’t want them to clutter your website. So, all comments go to a queue where you can approve or reject them. All it takes is a click of a button. You also have the ability to control under what conditions a comment requires manual or automatic approval.

Start building traffic for your blog

Building Traffic

If you want to get more traffic to your website and educate your customers, then you need the right tools for the job. We’ve designed the CMS and the Blog so that your business has the tools it needs to establish a winning digital presence.

Contact us to find out more

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