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Ways to optimize your blog posts for SEO

The tools of the SEO trade are vast, and the different ways in which to use them vaster still. Thankfully, the keystones of proper SEO can be boiled down to a manageable set of basic guidelines. No matter what your particular niche may be, these tips can be used as your guiding principles to ensure ... Continue reading

Tags:  SEO

Structuring Your Page Content for SEO

When it comes to search engine optimized content, the content itself is only half the battle. In addition to the content itself, there are other vital factors that come into play for any webpage to rank highly. If we want our content done justice, then we have to take a number of important on-page f... Continue reading

Tags:  SEO

Decoding UX: what it means and what it does

User experience (UX) has been trending for the last few years, another buzzword thrown into the website design process. Like most web design practices, it sounds great on paper but building better UX into a project takes more than just understanding that it’s a good idea. First, let’s de... Continue reading

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Data Driven Decisions: how to use analytics effectively

In the digital age, we have more data than we know what to do with. Information is collected on users almost constantly, and now we have access to that information and the power to use it to make decisions. The collection and analysis of data is called Analytics and it helps decision makers weigh ou... Continue reading

Tags:  Analytics

The Top 8 Free Web Analytics Tools

We covered the basics of analytics in Data Driven Decisions: how to use analytics effectively but putting that information into practice requires a set of tools. No matter the size of your business, there’s a wide range of services that can help you gather, track, and visualize data. With the ... Continue reading

Tags:  Analytics